hornet kantar study queer people teaser

LGBTQ People Are the $1 Trillion Blind Spot, This New Hornet Study Finds

For years many top brands have believed the population of “Q+” or queer people, those who lay somewhere on an increasingly fluid LGBTQ spectrum, is too small to provide a worthwhile return on their investment. But they’d be wrong. A rigorous study by Hornet and Kantar — the world’s premier gay social network and the world’s leading research and data consultancy group — has unearthed truly impactful results affecting…

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Hornet and ITB Asia Mark Milestone with First Gay Media Presentation in Singapore

Hornet, the world’s premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at ITB-Asia, the leading event for the tourism sector in Asia. Howell’s presentation will be at the ITB Social Responsibility: Spotlight on LGBT Travel session and will highlight the 1 trillion dollars LGBTQ market size and opportunities in LGBTQ advertising as well as Hornet’s strategy and execution in targeting LGBTQ audiences.…

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Advertising Week New York Welcomes Hornet, First Gay App to Present

Hornet, the world’s premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world’s leading event for marketing, brand, advertising and technology professionals. Howell’s presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet’s strategy and execution in targeting LGBTQ audiences. “It is a privilege to speak at Advertising Week New York,”…

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Meet Hornet Executives at Dmexco, Cologne

Dmexco (Digital Marketing Exposition & Conference), the largest conference and exposition for digital and advertising, takes place every September in Cologne, Germany. This year’s speakers include Florian Adamski (Omnicom Group), Curt Simon Harlinghausen (Publicis), Tim Kendall (Pinterest), Sir Martin Sorrell  (WPP), Jack Dorsey (Twitter), Nigel Morris (Dentsu Aegis). For Hornet, Dmexco is an important place to meet existing partners, to get to know new potential partners and to showcase…

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