Hornet Expands To Include Gay Places And Events
Today, Hornet—the world’s second largest gay social network— released the first app on iOS to integrate Vespa – Discover Gay Places Worldwide, the leading gay world city guide. Hornet acquired Vespa in July 2016, and this new product integration reinforces Hornet’s commitment to form more quality social interactions by offering more ways to meet and engage with local gay communities than any other gay app.
“Gay men use online apps differently, they use them to keep in touch, plan trips, as well as make new friends — far more robust than just looking for Mr. Right,” says President Sean Howell.
With over 15 million total and 3 million monthly active users, Hornet has always focused on providing fun ways to strengthen the LGBT community. By integrating Vespa — the largest, most comprehensive gay city guide (featuring over 5,000 places and 300 city guides in 70 countries and up-to-the-minute event listings around the world written by Vespa users and the international journalists at Hornet’s gay magazine, Unicorn Booty) — Hornet provides the only true gay social network on the market offering its users much more than competitor focused hook-up only apps.
When users click on Hornet Discover tab, they’ll find Vespa’s deeply curated city guides uncovering each city’s hidden gems — whether it’s their hometown or an exciting vacation spot. Users can also discover who else has visited their favorite places and events. Instead of reading one-directional listings, users join an active community of gay adventurers.
Hornet users can now:
– Search 5,000 LGBT-friendly locations, carefully hand-curated by the Vespa team and reviewed and rated by the Vespa community
– Foreign language phrasebooks help you flirt, communicate and get around
– Travel easier by showing addresses in the local language to your taxi driver
– Stay up-to-date with Vespa’s Twitter most-trusted feeds from your city
– Find the hottest underground events, concerts or pop-up parties
“Hornet Discover isn’t just entertaining, it’s smart business,” says Christof Wittig, CEO. Companies already spend an estimated $500 million chasing the Pink Dollar. Hornet connects advertisers with a demographic known for its disposable income: Gay Americans have $800 billion in disposable income — and they spend $60 billion on travel alone and $10 billion in gay bars. Gays are also early adopters of mobile apps, ecommerce and other new tech.
Only Hornet is able to leverage this great experience for users and make advertising that is smart and truly native. Not just that, but Hornet serves ads in a smart way; Hornet’s smart advertising program gives companies direct access to select ad placement and delivers them to a natural audience.
About Hornet Networks
Hornet is the world’s second largest gay social network. Founded in 2011 with the mission to provide the best quality product, it has grown to 15 million total and 3 million monthly active users. Hornet is number one in the key markets of France, Russia, Brazil, Turkey and Taiwan, and is consistently expanding its sizable user base in the United States.
About Vespa Networks
Vespa is the gay city guide for the millennial generation. Based on an extensive and carefully curated database of places and events in 300 cities in 70 countries, it is a unique guide to find what’s hidden in a city—at home or while traveling abroad.