The Ultimate Pride Style Guide: 10 Brands That are Celebrating the LGBTQ Community
What does your Pride style look like? Many fashion brands are creating specific pieces of Pride apparel to celebrate the LGBTQ experience this season, and many are donating funds to good causes like the Human Rights Campaign. That means when you spend money on that stylish ensemble for the parade in your neck of the woods, you’re able to give some moolah back to our community.
From sassy undies to daring kicks, these Pride style collections will help you celebrate LGBTQ Pride in fun and fashionable ways.
Here are 10 brands creating must-have Pride apparel for your closet this season:
1. Calvin Klein
The Calvin Klein Pride capsule features classic styles in a rainbow of colors, and the brand has made a donation to the Human Rights Campaign in honor of its limited-edition collection.
Calvin Klein is selling classic women’s and men’s T-shirts and tank tops from Calvin Klein Jean, with a rainbow-treated logo, as well as an array of men’s cotton underwear in individual rainbow brights, and women’s bralettes and underwear that highlight rainbow-stripe patterns.
Prices range from $6–$35 for the individual items of Pride apparel. The rainbow set of underwear runs $59.50. The Calvin Klein pride products will be sold at Calvin Klein retail stores and select Macy’s stores.
H&M is showcasing its support of inclusivity with a new collection and campaign that launched on May 31. The capsule line of Pride apparel and accessories will be sold in 148 U.S. stores and select H&M outposts around the world, as well as online. Ten percent of proceeds from the sale of the Pride style collection will be donated to the United Nations Human Rights Office Free and Equal campaign.
This marks the first time H&M has created a “cohesive collection” dedicated to support of the LGBTQ community. The line of T-shirts, crop tops, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fannypacks and socks all feature rainbows and pastel colors with graphic prints and words like equality, pride and love.
“H&M believes in everybody’s right to love who they want,” says Andreas Lowenstam, H&M’s head of menswear design. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love.”
3. Kenneth Cole
Kenneth Cole has launched its latest iteration of the limited-edition Pride Kam sneaker in black. “The rainbow stripe on the back is a proud (and little bit loud) detail to show our continued support for equal rights,” the company says. “As a brand, we’ve been supporting equal rights for the LGBTQ+ community since 1993, and we’ve helped to raise awareness about organizations committed to equality. These sneakers are an opportunity for our customers to join us in showing their true colors and standing for equality.”
The black shoe joins a white version, as well other pride apparel items like socks and a graphic tee. These Kenneth Cole Pride items are now available online and at Kenneth Cole’s Bond + Bowery store in New York City.
4. Tommy Hilfiger
Tommy Hilfiger has incorporated rainbow colors into its signature red, white and blue Hilfiger logos on tees, bandannas, duffels, baseball caps and socks, all with a heart at the center. Prices range from $9–$59 for this special-edition collection of Pride apparel.
There is a dedicated digital Pride shop on Hilfiger’s websites. These Hilfiger Pride style products will also be available at Hilfiger retail stores.
5. J. Crew
J. Crew launched a limited-edition capsule collection of tees and accessories, 50% of the retail value of which will be donated to the Human Rights Campaign. All of the tees in the line are emblazoned with the phrase “Love first.” The shirts come in sizes for men, women and kids.
The J. Crew Pride style collection can be bought at select stores in the United States or online.
Speedo USA will introduce a limited-edition Pride collection to further support inclusion and diversity in swimming. Speedo will donate product to United States Masters Swimming LGBT teams. The collection features a rainbow splashed on several signature women’s and men’s looks, including swimsuits, T-shirts and hoodies, plus accessories like swim caps, trucker hats and goggles. Now you can take your Pride style into the pool with you!
Prices range from $15–$69 and will be available starting today online.
Nike has unveiled this year’s Pride style offerings in its popular BeTrue Pride line, an awesome homage to LGBT history. The company announced that its designs feature “colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community” — namely the pink triangle and the color lavender.
“Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture,” the company says in a statement. “The shade appears in the four colorways of this year’s shoe cohort, the cornerstone products of the collection: the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit.”
The Nike BeTrue 2018 collection also includes T-shirts, socks, a hat and a heritage hip pack, and launches June 6 online and at select retail locations globally.
8. American Apparel
American Apparel is back! The clothing company is making a splash this year with a 2018 Pride collection consisting of two unisex tees, plus a tote, featuring slogans like “Still here. Still queer.” and “They O.K. All Pronouns Welcome,” commemorating all pronouns in the gender spectrum. For its official lookbook, American Apparel held a casting call seeking real members of the LGBTQ community.
The American Apparel “They O.K.” collection can be bought online now.
The Levi’s brand has a long history of supporting the LGBTQ community. Whether it’s through yearly collections of Pride apparel or being the first Fortune 500 company to offer benefits to same-sex couples, the company does some incredible work for our community, and this year is no different.
All of the proceeds from sales of this year’s Pride collection will be donated to charities that benefit the LGBTQ community. Some of our favorite items include an epic denim jacket, a sleeveless tee, rainbow suspenders and an “I Am” tee. The company also got popular San Francisco queen Juanita Moore to take part in its Pride style campaign.
The Levi’s 2018 Pride Collection can be purchased online now.
Adidas is gearing up to honor LGBT pride, diversity and creative expression with a four-shoe “Pride” pack coming out today. Consisting of the styles Pure Boost DPR, the i-5932, the Campus and the Deerupt, each shoe in the collection utilizes bright and bold colors combined with pastel tones. “We are proud and unapologetic, and we encourage you to be the same,” reads the insole of each shoe in the Pride style collection.
All four of these loud, proud, brightly colored kicks are available online today and will retail for $90–$150.