This isn’t the first time that Apple has unveiled a (RED) version of its hit products. (Check the iPod nano’s special edition from 2012.) But it’s a big deal that Apple just unveiled a brand-new, blood-red model of the iPhone 7 and 7 Plus. This new red iPhone is a beautiful piece of technology, but best of all it allows all those who purchase it to contribute to the global fight against HIV.
The red iPhone will be available to order online and in stores this Friday, March 24.
(RED) works to provide life-saving HIV/AIDS programs to sub-Saharan Africa, which according to Apple’s press release, is home to more than two thirds of the world’s HIV-positive population. Every penny of the money (RED) raises goes to Global Fund HIV/AIDS grants for testing, treatment, prevention and counseling.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” says Apple CEO Tim Cook. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
(RED) CEO Deborah Dugan mimics that sentiment: “Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED). Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The same iPhone 7 models that came onto the market last year, the only difference is the red iPhone’s hue. It will retail for $749 when it hits stores.
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