This UK Mall Is Opening a Beard-Stroking Pop-Up to De-Stress Holiday Shoppers

If you’re in the United Kingdom and are looking for a short-term Christmas gig to make some extra scratch, you’ll want to check this out. The grooming brand Mo Bro’s will be setting up a pop-up shop over the holidays where stressed shoppers can engage in a bit of beard stroking to calm their frazzled nerves. Mo Bro’s is currently looking for beards available for stroking — and it pays really well!

Starting Dec. 20, Mo Bro’s will have a pop-up shop at Highcross Shopping Centre in Leicester. The “world’s first beard stroking station,” as the brand is referring to it, will be open for three days. If you’ve got a wonderfully strokable beard, they want you — and they’ll pay you £30 an hour (about $40) for the privilege.

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They’re not just looking for any beards, though. Your beard has to be at least two inches long (though a Santa-style beard is preferred). And of course you have to be comfortable with strangers touching you. If that applies to you, sign up here.

If you don’t have a beard but want in on some of that sweet beard stroking action, don’t worry! They will accept both men and women as beard-strokers, and you can even register a date and time to get your stroke on. They’ve got sessions available in 5, 10 and 20 minute increments. Strokers will be paying £5 for five minutes.

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All this beard stroking action is also going to a good cause. All profits will be donated to Shelter, a nonprofit devoted to helping the homeless.

Savan Dattani, the co-founder of Mo Bro’s, says:

Christmas is a stressful time of year for most people. You’re in a mad rush trying to buy presents, food and drink, whilst juggling work, a family and other commitments. We had a think of how we could make this situation more enjoyable, and it suddenly came to us — a beard stroking station! We have a few guys with fantastic beards already signed up, but we could do with a few more because we anticipate demand to be high. Santa beards preferred, but not essential!

It’s fairly common knowledge that stroking soft things, like animals, reduces stress, but we didn’t want to enlist the help of animals because they obviously can be somewhat unpredictable and chaotic! So, doing what we do, we thought beards are the next best thing! We’ll have an array of products available to use, so the beards will be soft and will smell great. Guests of the station can even brush them if they like!

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So, locals and tourists of Leicester, if you love having your beard messed with and want to make some money on the side, sign up! But hurry. There are only seven shopping days left till Beardsmas!

The Mo Bro’s Beard Stroking Station will open at Highcross Shopping Centre in Leicester on Wednesday, Dec. 20.


Featured image by gilaxia via iStock