Badass! #BlackLivesMatter Campaign Starts Online Recruiting

Badass! #BlackLivesMatter Campaign Starts Online Recruiting

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The coverage of the recent tragic deaths of Black people like Oscar Grant, Trayvon Martin and the nine victims of the church shooting in Charleston have sparked a nationwide outrage on social media best manifested in the #BlackLivesMatter campaign. Now the BlackLivesMatter movement is looking to continue advocacy efforts by recruiting activists through the  project.

The BlackLivesMatter movement started in 2012 after George Zimmerman was acquitted of the murder of Trayvon Martin. The purpose of the movement, according to the Black Lives Matter website, is to “broaden the conversation of state violence to include all of the ways in which black people are intentionally left powerless at the hands of the state.” is a digital platform intended to recruit as many people as possible who want to be advocates in their community. On the website, people can fill out a five-minute survey requesting an applicant’s background in organizing, research, fundraising and other advocacy aspects.

In an interview with Buzzfeed News, DeRay McKesson (one of the effort’s organizers), said that over 5,000 applications have been received in just the first few days. He admits that most of the applications received do not have concrete plans and ideas but offer more along the lines of relationship building and collaboration. He stresses that the rest of the organizers are starting with a blank slate and are open to ideas and strategies on how to effectively advocate in various communities.

The Black Lives Matter movement wants a face and voice in each community in America in hopes to end racism and police violence in the United States.

(featured image via

(Featured Image Via

Previously Published July 3, 2015.

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