Sam Del Rio, Blue Ribbon Boy, Blue Ribbon Boys, World HIV Day, World Aids Day

Blue Ribbon Boys: It Gets Better Mexico’s Sam Del Río Is Committed to LGBTQ Youth

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Sam Del Río isn’t just an Instagram star but a bridge between his followers and various Mexican LGBTQ organizations. He’s the communications manager for It Gets Better Mexico and is one of Hornet’s #BlueRibbonBoys. Follow him on Twitter as @SamDelRioFelix and on Instagram as @SammDelRio.


Tell us a bit about yourself.

I’m a dreamer, and a sensitive guy who is committed to the well-being of the LGBTQ youth. I’m very social but don’t usually show my emotions. I’m not used to talking about myself. I’m a 29-year-old Mexican, and I’m currently the CEO of a Digital Marketing Agency.

Looks de otoño #FashionGay #fallwinter #MexicanGay #México #zaraman #Fashion #moda #gabardina #Pink

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What got you to where you are today? 

The necessity of generating more positive, viral content to help society.

#TBT campaña @itgetsbettermx

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Why are you a #BlueRibbonBoy?

I see a lot of fear, disinformation, discrimination and rejection, and I’m a #BlueRibbonBoy because I want men to be informed on how to take care of their sexual health.


Recuerdos #PrideCDMX foto de @rendongabriel #loveislove #Gay #GayBoy #GayBeard #InstaGay #gayok #pride #GayBear #Boy

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What kind of actions do you take to promote and inform your followers about HIV?

I will be participating in different forums and will be sharing meaningful content with important information. HIV is not the end, but the fear of getting tested can be, if you let it.


Will you be doing something special for World HIV Day on Dec. 1?

This year I will be participating in a special panel about youth and HIV at the Mexican Institute for Youths.

Compartir con colegas y amigos aliados es algo tan bello. ¡Más cuando es por una causa tan importante!

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You too can become a #BlueRibbonBoy by signing a petition advocating for HIV prevention and treatment. For more details check out Hornet’s Blue Ribbon Boys campaign.