Cole Sprouse Eats His Meat Sensually in New Netflix ‘Riverdale’ Promo

Ladies and gentlemen, you can put down that Gatorade because Cole Sprouse is here to quench your thirsty selves. In honor of Riverdale‘s soon-to-be availability on the website, Sprouse teamed up with Netflix to create one steamy, meaty promo.

While Riverdale has had its ups (super hot gay makeout scenes) and its downs (erasing Jughead’s asexuality), one thing fans have noticed in the shift from comic to television is a severe lack of burgers being eaten. Specifically by Sprouse’s character Jughead, who in the comics consumes burgers at a voracious rate. Even the Riverdale porn parody let Jughead chow down on a burger before his meat was used in a very different way.

Netflix finally came to the rescue in their new ad by allowing us all to gaze at Cole Sprouse masticating his burger for an entire minute. Enjoy.

This precious, burger-loving angel will be coming to Netflix in 3 days. #Riverdale pic.twitter.com/uLFAL6IsWv

— Netflix US (@netflix) May 15, 2017

And as you probably guessed, the internet went wild.

This is the most Jughead thing Riverdale has done. Jughead loves burgers, not girls. https://t.co/fsIevD12Xg

— David (@chudleycannons) May 16, 2017

If ur eating a burger and winked at me like how cole killed it I’ll die pic.twitter.com/6KLtmeLkES

— ジア (@jia_isabel) May 16, 2017

@netflix @colesprouse This isn’t sexy, this is funny af ??? Cole eats a ? on a NF promo but Jughead doesn’t enjoy eating a burger on tv. That’s false advertising?

— JJ (@jjnebula) May 15, 2017

That video of @colesprouse eating a burger really is it for me. I’ve peaked as an individual now. It’s downhill from here.

— icek8 (@katie_what) May 16, 2017

Watching @colesprouse eat that burger makes me feel things that I don’t understand.

— Abigal (@OceanicRobot) May 16, 2017

Cole eventually joined in on the social media fun.

@michelledeidre dont you kink shame me

— Cole M. Sprouse (@colesprouse) May 15, 2017

Fans were also quick to point out that Jughead did actually get to enjoy a burger (though not as lovingly) in the season finale.

Which led one Tumblr user to round up every single time Jughead ate from the entire season because why not.

In conclusion, even when Cole Sprouse is eating a burger…

And in case you haven’t reached your hot-guy-eating-food-and-turning-you-on quota for the day, you can always watch Gus Kenworthy suck on a hot dog.