Why Did CoverGirl Choose A Guy For Its Latest Campaign?

It might seem surprising, but CoverGirl makeup just chose their first male spokesmodel, James Charles. You might not know that name, but you know his face — he’s the high school senior who went viral last month for his on-point senior class photos.

So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra ? pic.twitter.com/7Qu1yu8U2P

— James Charles (@jamescharles) September 5, 2016

The 17-year-old sensation has been interested in makeup artistry for about a year now — and what a difference a year makes.