Why Did CoverGirl Choose A Guy For Its Latest Campaign?

Why Did CoverGirl Choose A Guy For Its Latest Campaign?

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It might seem surprising, but CoverGirl makeup just chose their first male spokesmodel, James Charles. You might not know that name, but you know his face — he’s the high school senior who went viral last month for his on-point senior class photos.

The 17-year-old sensation has been interested in makeup artistry for about a year now — and what a difference a year makes.

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