Right now David Bowie is all over New York City, which happens to be the former home of the glam rock icon. The Brooklyn Museum has teamed up with Spotify and the Manhattan Transit Authority (MTA) to make sure his legacy is felt everywhere. One of the ways they are spreading his stardust is by selling limited-edition David Bowie MetroCards. Want one of these artsy keepsakes? Well, read on.
Currently the Brooklyn Museum is hosting an exhibition about the late, great musician, who passed away in 2016 from liver cancer at the age of 69. The exhibit has on display 400 items from his archive, including costumes, handwritten lyric sheets from some of his best-known songs, original album art, photographs and videos. The exhibit tracks Bowie’s journey from his childhood days in England through the last 20 years of his life, during which he resided in New York City.
Umas das exibições do museu campeão de bilheteria deste ano é, sem dúvida, “David Bowie Is”, no Brooklyn Museum. Agora as pessoas que estão por trás da exposição, estão espalhando a palavra de maneiras criativas, numa parceria com Spotify, incluiram a criação de MetroCards que são marcados com fotos do lendário roqueiro que também tomou conta da parada de metrô Broadway- Lafayette e transformou-a no paraíso dos superfãs do Bowie. Há fotos de “David Bowie is” por toda parte da estação. A colocação da promoção é intencional, já que Bowie e sua esposa, a supermodelo Iman, chamaram a região de lar por anos. A mini exposição será até meados de Maio, mas se você deseja obter um MetroCard, aja rápido, existem apenas 250.000 distribuídos (e aleatoriamente) 😉 #newyork #brooklyn #davidbowieis #davidbowie #metrocard #subway #nycsubway #dicasdaellenvic #davidbowieisbkm
Spotify is a lead sponsor of the exhibit, and the company has also helped spread some Bowie magic into the subways of New York City. The Broadway-Lafeyette station has been transformed into its own art exhibit dedicated to the late artist, who once lived just a couple blocks away. It’s adorned with lots of renderings of him, as well as excerpts of his lyrics. Also at the station, Bowie fans and connoisseurs of rock culture are able to purchase the limited-edition David Bowie MetroCards.
Rail Control to Major Tom: David Bowie branded MetroCards, created by @Spotify, are now available at the Broadway-Lafayette and Bleecker St stations. We’ve printed 250,000 cards, featuring 5 iconic images from the David Bowie exhibit @BrooklynMuseum. Drop by anytime to get yours. pic.twitter.com/LxqmBkSSxA
— NYCT Subway (@NYCTSubway) April 17, 2018
The MTA says it has printed 250,000 David Bowie MetroCards, available for purchase at the Broadway-Lafayette and Bleecker Street stations. The cards shine a spotlight on five of Bowie’s personas, including Aladdin Sane, the Thin White Duke and Ziggy Stardust. They’ll set you back $6.50 a pop, because they have a two-ride minimum on them.
But don’t worry. If you’re in New York City you can still head down to one of the two stations and pick up one of the David Bowie MetroCards yourself for their original price. The New York City Transit Twitter account will announce when they’re sold out.
The David Bowie exhibit runs at the Brooklyn Museum until July 15. For more information on that, head here.