drag race music
drag race music

‘RuPaul’s Drag Race’ Influences the Music Industry, Says New Data

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New data proves just how influential RuPaul’s Drag Race is on pop culture.

After season 9 winner Sasha Velour tweeted that her finale lip-sync track, Whitney Houston’s classic “So Emotional,” had a 650-percent bump in Spotify streams following her performance, Billboard collected data that reveals the impact the show has on the music industry.

The percentage gain of “So Emotional” was beat by another song performed. After Farrah Moan and Alexis Michelle battled it out to Dolly Parton’s “Baby I’m Burnin’” the song saw a combined 2,114 percent increase across all audio and video on-demand streaming services in the US in the week ending on May 18.

Some tracks like “So Emotional and “Greedy” also saw an increase in sales.

We have a feeling with figures like these, musicians will be begging Mamma Ru to feature their music next season on Drag Race.

Here is the data compiled by Billboard:

“Love Shack” by The B-52s – 384,000 streams, up 25 percent in the week ending April 6. (Jaymes Mansfield vs Kimora Blac)

“Holding Out for a Hero” by Bonnie Tyler – 528,000 streams, up 10 percent in the week ending April 13. (Aja vs Kimora Blac)

“I Wanna Go” by Britney Spears – 240,000 streams, up 16 percent in the week ending April 20. (Charlie Hides vs Trinity Taylor)

“Woman Up” by Meghan Trainor – 148,000 streams, up 69 percent in the week ending April 27. (Cynthia Lee Fontaine vs Farrah Moan)

“Music” by Madonna – 81,000 streams, up 33 percent in the week ending May 4. (Cynthia Lee Fontaine vs Peppermint)

“Finally” by CeCe Peniston – 173,000 streams, up 104 percent in the week ending May 11. (Aja vs Nina Bo’Nina Brown)

“Baby I’m Burning” by Dolly Parton – 37,000 streams, up 2114 percent in the week ending May 18. (Alexis Michelle vs Farrah Moan)

“Greedy” by Ariana Grande – 743,000 streams, up 118 percent in the week ending May 25. (Nina Bo’Nina Brown vs Valentina)

“Cool for the Summer” by Demi Lovato – 790,000 streams, up 22 percent in the week ending June 1. (Nina Bo’Nina Brown vs Shea Couleé)

“Macho Man” by The Village People – 93,000 streams, up 28 percent in the week ending June 8. (Alexis Michelle vs Peppermint)

“U Wear It Well” by RuPaul – 23,000 streams, up 154 percent in the week ending June 15. (The entire top four competed: Shea Couleé, Peppermint, Trinity Taylor and Sasha Velour)

“Stronger” by Britney Spears – 185,000 streams, up 21 percent in the week ending June 29. (Peppermint vs Trinity Taylor)

“So Emotional” by Whitney Houston – 375,000 streams, up 510 percent in the week ending June 29. (Sasha Velour vs Shea Couleé)

“It’s Not Right But It’s Okay” by Whitney Houston – 427,000 streams, up 190 percent in the week ending June 29. (Sasha Velour vs Peppermint)