This June, Facebook unveiled a new Pride react. Instead of liking posts and photos, users could react with a tiny Pride flag. While most people loved it, there was a bit of controversy… mainly from the right-wing. Anti-LGBTQ politcians objected to seeing the Pride react on their pages. One Christian blogger even argued there should be a special Cross react.
Unfortunately, on July 1, the Pride react went away — even though, hey, Facebook, we’re proud year-round! But as irritating as that was for most Americans, we at least understood — Pride month was over.
But that isn’t the case around the world. For example, London’s Pride celebration is this weekend, and in Germany, Pride takes place through the second half of July. Users complained that they were being denied the Pride react when it was appropriate.
Thankfully, Facebook acted — and reinstated the Pride react… but only for those locations that haven’t had their Pride celebration yet.
To get the Pride react — some users in cities with major Pride celebrations to come will see it automatically. Others, however, will have to like the LGBTQ@Facebook page to get the react. However, if you’re in the United States, you’re still out of luck until next year.
But at least Americans got to see the Pride react during June. Facebook users in countries where homosexuality is outlawed, or countries like Russia with laws against “promoting” homosexuality never had the react available.
In fact, not only could users in those countries not use the Pride react, Facebook even hid it on posts where others had used it. Critics accused Facebook of trying to have it both ways — letting people use the Pride react while hiding it from those who may be upset by it. Of course, that’s the whole reason we have Pride in the first place.
The Pride react is not the only temporary react that Facebook has used. There’s also the “Thankful” react, represented by a flower, which Facebook unveiled for Mother’s Day.