A British company called Cryotherapy UK is freezing its customers’ testicles in order to make them look younger and prettier.
The treatment is called Love Mist, and it consists of blasting your genitals with liquid nitrogen for 30 minutes. It’s meant to increase blood flow to the area, thereby stimulating tissue growth. It’s also supposed to improve your mood and your libido.
But urologist Alex Shteynshlyuger told Mel Magazine, “I’d be wary of using this as a way to boost someone’s sexual performance.” He notes that cryotherapy can be dangerous and probably doesn’t lead to long-lasting improvements in testicle aesthetics.
(Header image via Max Pixel)