If You and Your BF Aren’t Being Thirsty Together on Insta and Getting Free Stuff, Are You Doing It All Wrong?

A recent article from GQ looks at how companies are tapping hot gay couples on Instagram to push their products. The article profiles various couples on the social media platform — mostly white, cis guys who identity as gay — who capitalize on their relationship and good looks for a trip to Portugal or a free class at SoulCycle. But is there a lesson to be learned here? If you’re not living out your relationship — shirtless selfies, morning coffee and all — for the world to see, are you missing out? So let’s take a second and break down some issues we have with influencer marketing.

Justin Moore and Nick Grant are one of the couples examined in the piece. “It’s sort of a double-edged sword,” Moore says. “We want to create this content that is uplifting because we do think it’s great that gay couples are being given such a great opportunity to show the normality of our relationship, but it also comes with the caveat that [people] may not be even seeing the normality of it.”