If You and Your BF Aren’t Being Thirsty Together on Insta and Getting Free Stuff, Are You Doing It All Wrong?

If You and Your BF Aren’t Being Thirsty Together on Insta and Getting Free Stuff, Are You Doing It All Wrong?

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A recent article from GQ looks at how companies are tapping hot gay couples on Instagram to push their products. The article profiles various couples on the social media platform — mostly white, cis guys who identity as gay — who capitalize on their relationship and good looks for a trip to Portugal or a free class at SoulCycle. But is there a lesson to be learned here? If you’re not living out your relationship — shirtless selfies, morning coffee and all — for the world to see, are you missing out? So let’s take a second and break down some issues we have with influencer marketing.

Justin Moore and Nick Grant are one of the couples examined in the piece. “It’s sort of a double-edged sword,” Moore says. “We want to create this content that is uplifting because we do think it’s great that gay couples are being given such a great opportunity to show the normality of our relationship, but it also comes with the caveat that [people] may not be even seeing the normality of it.”

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