This Gus Kenworthy underwear campaign is everything.
A bunch of really sexy LGBT celebs, including the sexy skier, have teamed up to model a limited edition pride underwear line. And it’s all for a good cause!
MeUndies just released their “Celebrate Yourself” campaign, featuring a new rainbow polka-dot design here for pride month! Modeling the goods are YouTubers Ally Hills and Stevie Boebi, musician Big Freedia, actress Hayley Kiyoko, blogger B. Scott and Kenworthy.
Since 1969 the Los Angeles LGBT Center has cared for, championed, and celebrated LGBT individuals and families in Los Angeles and beyond.
Today the Center’s nearly 600 employees provide services for more LGBT people than any other organization in the world, offering programs, services, and global advocacy that span four broad categories: Health, Social Services and Housing, Culture and Education, Leadership and Advocacy.
“The campaign was born out of our team’s desire to be a part of LA Pride,” MeUndies Creative Director Andrew Teague says.
Over the last couple of years we’ve been out there, a little underprepared and scrappy but we had some fun, handed out undies, and did what we could to spread a little joy on the day. It was great but we knew we could do more. So immediately after last year’s event we started planning for this one, and making it a priority – suddenly it’s become our largest campaign ever.
This year, L.A. Pride is nixing its popular parade. In lieu of speedo-clad go-go dancers atop big-rig floats and celebrity grand marshals slowly cruising down Santa Monica Boulevard, a protest march will take place
“When any marginalized group’s rights are under threat, all our rights are threatened,” says Brian Pendleton, the founder of #ResistMarch and a member of the board of directors of Christopher Street West, organizer of L.A. Pride. “We must march to remind the world that this is about basic human rights and dignity.”
Hornet will be working to support marches across the United States and the world at no cost to organizers. The app plans to support protest marches planned in L.A., New York City and Washington, D.C., all corresponding with those cities’ Pride festivals.
Here are more pics from the underwear campaign:
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