Is Old Navy’s ‘Dress Like a Guy’ Commercial Anti-Gay?
Fresh on the heels of promoting their Gay Pride shirts that confusingly aren’t actually for sale in 99% of their stores, Old Navy is continuing to muddle the waters between pro and anti-gay with a new commercial.
While Old Navy’s Dress Like a Guy commercial doesn’t explicitly say the men in question are gay, the assertion is right their on the surface. The long hair, the makeup, the designer underwear, and of course the loaded notion that real masculinity is draped in cargo shorts and t-shirts, not fur and linen.
To be completely frank, we’re so over this company’s missteps over the past several weeks. We were ecstatic that the LGBT community had found such a powerful ally in a juggernaut with over 1000 retail locations. Really, we were. But just like we expect our friends to not let us down repeatedly, how can we realistically call Old Navy an ally after they have dropped the damn gay ball over and over again just days after declaring to the world that they were picking it up in the first place?
Old Navy’s assertion that there is only one way to dress like a guy is especially insensitive and ill-timed considering the fact that it’s LGBT Pride month.
What do you think? Is Old Navy’s Dress Like a Guy commercial and campaign anti-gay?