#KeepDancingOrlando: The Orlando Shooting Gets Its Ice Bucket Challenge
A week and a half out from the Orlando shooting, donations for the victims continue to pour in. The Equality Florida GoFundMe has already raised nearly six million dollars. Orlando Mayor Buddy Dyer has set up the OneOrlando Fund, specifically for Pulse shooting victims — and you can get involved, not just by donating, but by dancing!
#KeepDancingOrlando is sort of like 2014’s ALS Ice Bucket Challenge meets the Harlem Shake, except instead of dumping ice water on people’s heads and challenging others to donate to the ALS Foundation (a foundation that funds research on Amyotrophic Lateral Sclerosis or Lou Gehrigs Disease),#KeepDancingOrlando encourages people to dance to bisexual diva Whitney Houston’s “I Wanna Dance With Somebody”, post the videos on their website, and then donate to OneOrlando, an organization that will distribute funds directly to the victims’ families.
We’ve written OneOrlando to ask them whether 100 percent of the funds will go towards families; a recent ABC article seems to suggest that it will and offers more details on the funds’ distribution:
The center’s executive director said they have taken the names of applicants for the fund and they will consult law enforcement officials to verify the authenticity of the applicants.
They will be placed into categories — those who died, those who had major injuries and those who had lesser injuries — and a decision will be made on what percentage of the donations each category should get, said Mai Fernandez, the center’s executive director.
Carter Maddox, an editor with Push (the creative agency behind the #KeepDancingOrlando campaign) told Unicorn Booty, “[The shooting] really traumatized the whole city. The idea is that part of the healing process is acceptance, and the city needs to heal. What better way to honor the fallen and continue the healing process than by continuing to do what they were doing when they were killed?”
“We wanted to do something to support OneOrlando. We also realized we had a chance to show off a side of Orlando that isn’t usually seen — the stuff beyond the [amusement] parks. While we didn’t shy away from showcasing the parks because they’re such iconic pieces of Orlando, we really wanted to show off the ‘average Orlando’ in places around the city that aren’t completely infiltrated by tourists.”
We’ve asked Push how many videos and donations have been made through #KeepDancingOrlando and will report when we get an update; but until then, keep dancing!
(Featured image via #KeepDancingOrlando)