Lush Cosmetics Celebrates Valentine’s Day with Pink Gay Bath

Lush Cosmetics is gearing up for Valentine’s Day with an ad campaign that features a gay couple sharing a pink bath, Towleroad notes.

Our Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I pic.twitter.com/sPryxZ3icE

— Lush North America (@lushcosmetics) January 19, 2017

The company previously supported Saturday’s Women’s March with a tweet featuring a lesbian couple in a bubble bath.

To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove pic.twitter.com/LDWuSX9EkU

— Lush North America (@lushcosmetics) January 22, 2017

Lush has a long history of pro-LGBTQ activism. The company launched an anti-discrimination campaign in Russia in 2014.