This morning, Buzzfeed reporter Dominic Holden shared two posters from a new campaign recently launched by the New York City Commission on Human Rights encouraging transgender people to use the bathroom matching their gender identity. The posters implore viewers to “look past pink and blue” (each word cleverly cast in the opposite color) and to “use the restroom consistent with who you are.”
According to Holden, the $265,000 poster campaign features real-life transgender New Yorkers Alisha King and Charles Solidum and “will appear in subway cars, bus shelters, phone booths, newspapers, and more. The ads will also run in ethnic newspapers in Spanish, Korean, Chinese, Russian, and Bengali.” The ads follow the passage of transphobic bathroom bills in states like North Carolina; New York City has offered bathroom and other public accommodation protections for its transgender citizens since 2002.
It’s worth noting that the posters are directed more at trans people than cis ones. While it has the dual-benefit of informing cisgender viewers about the law (lest they try to start policing bathrooms like some people have), it attempts to empower trans people to no longer fear peeing in public bathrooms, an experience which can turn dangerous for trans people.