In an e-mail to supporters today, and on his website, President Obama announced his 2012 re-election bid. This is an early start, although with this election cycle ramping up to be the most expensive in the history of worldwide politics, it makes sense to get started early.
Obama is expected to raise in excess of $1 billion, a staggering figure when you consider just how much money has come to play in the politics game.
Regardless of this obscene figure, Obama is going to be asking supporters to dig deep to ensure defeat of whichever Republican crazy gets the nomination.
Perhaps anticipating the challenges that lie ahead – and the fact that it was his fervent grassroots support that led to his election in 2008 – Obama writes that it is time to begin “millions of one-on-one conversations between supporters of every single state” in his e-mail announcement:
We’re doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build.
So even though I’m focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today. We’ve always known that lasting change wouldn’t come quickly or easily. It never does. But as my administration and folks across the country fight to protect the progress we’ve made — and make more — we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest.
In the coming days, supporters like you will begin forging a new organization that we’ll build together in cities and towns across the country. And I’ll need you to help shape our plan as we create a campaign that’s farther reaching, more focused, and more innovative than anything we’ve built before.
It’s good to see that Obama is ramping up early, as this will surely be a vigorously contested campaign. A grassroots organization that is stronger and more innovative will certainly be necessary, as the Republicans have learned from Obama’s own victory. The Tea Party was organized using many of the principles that Obama proved in 2008, and so 2012 will have to be even more far-reaching than ever.
We may not agree with Obama on everything, but over the past 12 months he has certainly stepped up and delivered on many of his promises. And is working hard to prepare America for the future.
After watching the video, will you support Obama in 2012?
You can read the letter in its entirety, and sign up to volunteer for the reelection campaign at BarackObama.com. Let’s make this happen!