In a pretty much unprecedented move by any major retailer in the world, Old Navy is releasing a line of gay pride t-shirts this summer. The designs, available in men’s, women’s and children’s, will be sold in all 1,035 Old Navy locations. Which means of course that teens, moms and families across the country will encounter the shirts in malls, practically the modern equivalent of the town square.
Ten percent of proceeds from the Old Navy Pride line will be donated to Dan Savage and Terry Miller’s It Gets Better Project.
Aside from a few luxury designer brands printing limited edition gay-themed t-shirts, and American Apparel’s Legalize Gay line (which by the way, the company keeps 100% of the proceeds from), no other major retailer has ever had the LGBT community’s back in such a major way.
We are beyond impressed with Old Navy for creating their gay pride line, and bet we’ll see gads and gads of these shirts at Pride this year.
And oh yes, Target, this is how you successfully support gay and lesbian employees and customers. Not by suing gay volunteers, making false promises to Lady Gaga, or making donations to anti-gay political candidates.
Bravo, Old Navy! Love you long time.
Are YOU proud of Old Navy for showing their true colors and supporting LGBT customers?