The outdoor brand Patagonia has no time for Donald Trump. In response to the president’s recent move to reduce the size of Bears Ears and Grand Staircase-Escalante National Monuments in Utah, Patagonia changed its front page to a stark black and white statement beginning “The President stole your land.”
Clicking “Learn More” brings you to another page with the same “The President stole your land” text, with references to groups fighting to protect public lands and national monuments. There’s also a highly researched essay about the importance of public lands. The site also includes a quote from former President and conservationist Teddy Roosevelt:
“We have fallen heirs to the most glorious heritage a people ever received, and each one must do his part if we wish to show that the nation is worthy of its good fortune.”
Patagonia has also set up a separate site about Bears Ears National Monument. The Bears Ears site opens with a gorgeous video of the area, optimized for VR. From there, you can look at information about the monument’s history and the outdoor activities you can do there.
Like the front page, there’s also a link to take action where you can tweet or sign up for a mailing list about public lands.
While Patagonia went all out, the company is not alone in bringing attention to the Bears Ears and Grand Staircase-Escalante National Monuments. While Patagonia didn’t turn over its entire site to the issue, fellow outdoor brand REI also has a page about public lands.
Like Patagonia, REI has also created a social media campaign, urging people to change their profile images to this:
REI also provides a link to Outdoor Alliance, which will let you send your elected officials a pre-written letter about Bears Ears and Grand Staircase-Escalante.
Though Trump has claimed his plan to reduce the size of the monuments isn’t controversial, these actions by Patagonia and REI prove just the opposite.
Featured image courtesy Patagonia