London Pride 2017 Emphasizes ‘Love’ Over Protest with an Interactive Map

London Pride 2017 Emphasizes ‘Love’ Over Protest with an Interactive Map

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While many Pride celebrations in the United States will be more focused on marching and protesting than ever before, Pride in London — taking place June 24 – July 9 — is asking LGBTQ Londoners to share their personal love stories to create an interactive map of the city as it launches this year’s theme.

The organizers announced the theme on Twitter:


The map will pinpoint cherished moments of London’s LGBTQ community with memories “from the street where you had your first kiss, to the neighbourhood where you felt confident enough to step out as who you are, to the bar you first danced the night away in Soho. … We want to hear your grand gestures, your intimate moments, the times you fell in love.”

This year’s London Pride celebration marks 50 years since the decriminalization of homosexuality in the UK.

The number of ‘love pins’ created by people’s stories is unlimited, and Londoners will be able to read the stories on the interactive map at when the festival launches in June.

James Holt, director of Pride in London, says, “We wanted to make sure that we are able to celebrate that open tolerance and loving feeling that we have here in London.”

Holt adds that this year’s Pride will be “poignant,” emphasizing there are still battles being fought all over the world for LGBT rights.

Last year, according to London’s Pride website, the British capital celebrated its biggest march ever as 40,000 people took to the streets in the wake of the shootings at gay nightclub Pulse in Orlando that killed 49 people. Organizers hope to make it even bigger this year. The 2017 parade will take place on Saturday, July 8.

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