Alexander Wang is teaming up with Trojan Condoms for a limited-edition “Protect Your Wang” capsule collection as a continuation of the brands’ partnership supporting the LGBTQ community and celebrating Pride. The collaboration is meant as a way to stress the importance of using condoms. Protect Your Wang will offer charitable support of LGBTQ-inclusive sexual health programs.
“Pride has always been one of my favorite moments of the year, and it’s even more amazing when you can engage with your friends and fans to share an important message that promotes wellness within the LGBTQ community,” says Alexander Wang in a statement. “Partnering with Trojan to bring the ‘Protect Your Wang’ collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.”
A portion of proceeds from the collaboration will be donated to the LGBT Center of New York to support the organization’s sexual health programs. The “Protect Your Wang” capsule features a t-shirt, hat, bandana, socks and co-branded condoms. The apparel will be available for purchase beginning today at 11:00 a.m. on Instagram and at the Alexander Wang flagship store in SoHo, New York City.
Trojan invests in various public health programs, including long-standing partnerships with the National Coalition of STD Directors and Advocates for Youth, to help provide sexual health resources inclusive of the LGBTQ community. A statement reads, “These ongoing initiatives, along with the ‘Protect Your Wang campaign offer a reminder that condoms are one of the best methods of protection against STIs and can be used in conjunction with PrEP, which only protects against HIV and not other STIs.”
“We’re excited and honored to be continuing our partnership with Alexander Wang in mutual support of the LGBTQ community,” said Trojan Brand Director Stephanie Berez. “The ‘Protect Your Wang’ campaign amplifies an undeniably clever public health message within a purpose-driven initiative that celebrates Pride, supports inclusivity, and provides resources that improve sexual health for all people.”