Por Que a CoverGirl Escolheu um Cara para a Sua Mais Nova Campanha?
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Pode parecer surpreendente, mas a marca de maquiagem CoverGirl acaba de escolher seu primeiro modelo masculino, James Charles. Você pode não conhecer o nome, mas você conhece o rosto dele — ele é o aluno do 3º ano do ensino médio que se tornou viral no mês passado pelas suas fotos perfeitas de formatura.
So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra ? pic.twitter.com/7Qu1yu8U2P
— James Charles (@jamescharles) September 5, 2016
A sensação da internet, que tem 17 anos, começou a se interessar por maquiagem artística há cerca de um ano — e que diferença um ano faz.
THE GLOW UP THO… ✨ WOW Today marks my one year anniversary of the first time I ever tried makeup on myself. Never in a million years would I have ever imagined to be here from posting pic on the left. It's crazy to see how much I've improved and grown as both a person and artist. I've had so many amazing opportunities and met so many amazing people in the past year and CANNOT wait to tell you guys about a few amazing projects coming soon. 400,000 people in one year. Thank you all so much I can't even begin to explain how much you all mean to me. Imagine where we'll be in another year? Holy crap. Y'all truly do fricken rock.
Ele tem seu próprio canal no YouTube onde compartilha suas técnicas especiais, assim como um perfil no Instagram onde ele postou algumas fotos da sessão da CoverGirl:
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. ?? make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. ? I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth ?? it was a looonnnnggg day.
Claro, ele não é o único empolgado com o seu papel na nova campanha “So Lashy” da CoverGirl:
Será que isso vai abrir portas para que outras empresas do mundo fashion use homens como modelo — e não só como truque publicitário? Esperamos que James esteja abrindo portas para todos os que querem divar realizem seus desejos. Enquanto isso, confira mais algumas fotos do seu trabalho:
CATEGORY IS: SWAMP ELEGANZA ? RuPaul's drag race here I come? ? PS less than 1k away from 400k omg ___ This ICONIC beat was done by my baby @ageofaquaria ? he's one of my all time favorite drag queens and I've been dying to get him to paint me and last night my dreams finally came true ??? CHECK HIM OUT! ____ #morphebrushes 35O & 35B palettes (use "JAMES" for 10% off!") #nyxcosmetics lip lingerie in babydoll
A 17 year old father and his 15 year old daughter. @tutorialsbytina ? ____ brows on fleek using @benefitcosmetics kabrow and gimme brow gel both in shade 5. For my eyes I used my @anastasiabeverlyhills modern renaissance palette. My liner is @nyxcosmetics liquid liner and I used the NYX jumbo eye pencil in black bean for my waterline. My highlight is @ofracosmetics rodeo drive and my lips are @katvondbeauty bow and arrow liquid lipstick. Tina is wearing @luxylashes in babydoll & @jouercosmetics lip topper in skinny dip.
THE BUTTERFLY EFFECT ? tag a friend in the comments below! ____ Created this look for the @nyxcosmetics #31daysofHalloween! #ad ____ #morphebrushes 35B palette (use "JAMES" for 10% off) #anastasiabeverlyhills moon child glow kit #nyxcosmetics jumbo eye in black bean for liner, lips, & brows #occcosmetics glitter
ETHEREAL SIN ?? I guess it's never too early for Halloween? ? tag a friend! ____ inspired by daddy @thomashalbert #anastasiabeverlyhills moon child glow kit #morphebrushes 35B palette #nyxcosmetics jumbo eye pencil in black bean #limecrime quill liquid liner #danessamyricks sequin pigment #lotusandco septum ring #desioeyes creamy beige contacts
AMERICANA ?? perfect glam for 4th of July! tag your bff who you'll be watching fireworks with ❤️ ___ PRODUCTS To snatch my brows I used my @benefitcosmetics kabrow gel and gimme brow #benefitbrows My base is @makeupforeverofficial HD foundation stick and I used @toofaced born this way concealer to highlight my face. To contour I used my @katvondbeauty shade & light palette. On the top of my eyes I used @anastasiabeverlyhills modern Renaissance palette & the bottom is @morphebrushes 35B palette (use code "JAMES" for 10% off!) My glow is @ofracosmetics Beverly Hills highlighter & lips are ofra Pasadena (use code "JCHARLES" for 30% off!). ____ look inspired by my fav, @bybrookelle ?
E, aproveitando a vibe de Halloween, o James te ensina como fazer essa maquiagem de queimado maravilhosa para fazer sucesso na sua festa de Halloween!
BURNT ? Full tutorial for this Halloween look is now live on my YouTube channel! Make sure you check it out and thumbs up!! ❤️ hope you guys enjoy it ____ I used @benefitcosmetics kabrow and gimme brow gel in shade 5 to snatch my #benefitbrows! I used my @morphebrushes 35O palette on the eyes (use code "JAMES" for 10% off!) and @katvondbeauty tattoo liner for my wing. My lips are @ofracosmetics liquid lipstick in the shade "Pasadena" (use code "JCHARLES" for 30% off) and my contacts are @desioeyes desert dream. For the burn I used @bennyemakeup liquid latex & tissues. I painted using my @makeupforeverofficial flash palette and used @occmakeup lip tars in NSFW and Anita, @anastasiabeverlyhills lip gloss in Potion, and @morphebrushes gloss in Villains for blood.
James Charles dá um novo significado à expressão “pegando fogo,” né?