Here at Unicorn Booty, we’re all about better representation for marginalized people — bisexuals on TV, female directors, transgender folks on TV, Black people in sci-fi — so naturally we’re excited about the #ToyLikeMe campaign, a parent-led campaign asking toy companies like Lego, Mattel, Barbie, and Playmobil (remember them?) to make dolls and figurines that better represent disabled kids and kids of color.
If you check out the Toy Like Me Facebook page, you’ll see tons of “re-mixed” toy figures with canes, wheelchairs, hearing aids, prosthetic limbs, scars, and the like. The UK toy company Makies — which makes customizable 3-D printed figurines — has joined the campaign and has promised to expand their offering of disabled accessories.
Granted, Makies’ toys cost upwards of $115, meaning that poorer families might not be able to afford them. But if the campaign takes off, other more affordable toy-makers could follow suit, giving the 150 million kids with disabilities worldwide a chance to unlock their imaginations with toys who look just like them.