Rihanna’s lotion applying ways have just been parodied by a group of sexy, muscled men. The #RihannaChallenge video, which was created by French personal trainer Jeremy Fontanet Cullens, went viral this week after he posted it on Instagram.
Rihanna recently introduced a new Fenty Beauty product to the world: “Body Lava” body luminizer. The product gives skin a dewy shine and glow. The $59 price tag hasn’t deterred shoppers from causing this new product to sell out within weeks of launching.
In debuting her Body Lava, Rihanna posted a video on her social media of her squeezing some onto her shoulder and sexily buffing it out with a brush.
So people have started to slather random products on their shoulders, using everything from their hands to brooms to “buff” the stuff in. Some are calling it the #RihannaChallenge. It’s silly and delightfully funny.
Our personal favorite comes from Cullens, a French bodybuilder who lives in Palm Springs with his handsome boo and puppy. The video was first posted on his Instagram. We’re not exactly sure why, but he took it down. Thankfully it found its way to Reddit. From there, it went to Twitter where it exploded and is nearing nearly 200,000 retweets.
📸 @_cobalto_ #bodybuilding #bodybuilder #superheavyweight #shredded #ripped #swole #swoldier #npc #ifbb #ukbff #aesthetic #ebonyfitness #ebonyaesthetics #fitness #gymlife #fitnesslife #fitnessfreak #fitnessmodel #gymfreak #gymmotivation #nasmcertified #bootybuilder #bootybuilding #fitfam #swoleisthegoalsizeistheprize
The parody features four muscular men applying lotion to their bodies as they look over their shoulder straight into the camera with a sexy, smoldering glare. They each use a different set of tools, which get more and more ridiculous (and hilarious) as the video progresses.
Watch the #RihannaChallenge video here:
Found this on reddit (u/someothermate) this is the funniest thing I have ever seen pic.twitter.com/zdTPelV3Je
— Leesha (@xsparkage) April 13, 2018
We’re curious whether Rihanna has seen any of these parodies. The pop diva has a wicked sense of humor, so we’re sure once she sees them she’ll be beside herself with laughter.
— SILVARARDO (@silvarardo) April 14, 2018