Seattle based Rudy’s Barbershop has launched a new line of personal grooming products. With this new initiative, they are promising to support a part of our community who really needs any help they can get.
Every purchase in the first 90 days following the launch of Rudy’s new 1-2-3 line, they will donate a week’s worth of the same product to an LGBTQ homeless shelter.
“We knew we wanted to do something for the LGBTQ community with this launch,” Rudy’s CEO Brendon Lynch tells Vanity Fair. “In our work with various LGBTQ organizations, we were made aware that with our products and services we could make an impact for an extremely at-risk segment of this population, homeless youth.”
Rudy is teaming up with the It Gets Better Project for this special initiative. “[The] It Gets Better Project‘s charity organization was a natural partner given their scale and our previous partnerships with them,” he says.
“Homelessness disproportionately affects the LGBTQ community, with almost 40 percent of homeless youth identifying as LGBTQ,” says Brian Wenke, executive director of the It Gets Better Project. “When considering the complexity of the issue, it is easy to lose sight of the small day-to-day essentials that can have a big impact on someone’s life—like access to personal-care products.”
We love this project and applaud Rudy’s for doing some good for our community. So if you’re running low on shampoo or want to try a new body wash next time you lather up, you know where to spend your dollars.