Sephora has announced it will offer free makeup lessons specially catering to trans and non-binary people. The classes — called “Bold Beauty for the Transgender Community” — will begin in June as part of Sephora’s “Classes for Confidence” program. The program’s aim is “to help inspire fearlessness in those facing major life transitions.”
Sephora staff with specialized knowledge about the transgender community will facilitate the classes, offering specially designed insight into certain beauty topics that affect this community. Many of those staff members are trans themselves.
The beauty giant “held focus groups and worked with our employees experiencing their own gender journeys to help determine class content, sensitivity training procedures, and to help figure out which stores would make the most sense,” says Corrie Conrad, head of social impact and sustainability at Sephora.
“The trans and non-binary community is a beloved part of our community and we want to be allies. That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you,” Conrad says.
One of the people teaching the class is Dominique Anderson, a color consultant in New York City. “There was a time that I felt as a trans person I had no idea where I fit into beauty,” Anderson says. “It was when I began shopping at Sephora that I knew it was a place where I was free to be myself. Sephora welcomed me with open arms and it’s why I work at this company.”
Anderson continues, “During these classes, I hope to teach clients tricks that I use myself to soften up features and achieve certain looks. I want to instill confidence in my clients so that when they walk out of Sephora, they feel comfortable letting the world know who they are.”
The classes will run for 90 minutes and will create unique skin care plans and product recommendations for each individual person who attends. During these classes, advisors will teach people makeup application and foundation matching.
But if you don’t live near a Sephora, no worries. Glamour is still in reach for you, too. In addition to holding classes at 150 locations around the world, Sephora will also offer video tutorials inspired by this series on YouTube. The topics of the tutorials will include color correction, smoothing the skin and other topics suggested during focus groups with trans members of the community.