Hornet Sponsored EndHIV’s Video Release Party for Sia’s ‘Free Me’
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Gay social networking app Hornet sponsored a release party for the #endHIV campaign, a project of the Abzyme Research Foundation, for the music video of new Sia track “Free Me.” The Abzyme Research Foundation is a nonprofit organization founded in 2011 to harness the technology already developed to bring an HIV vaccine to human trials, and ultimately to patients.
Sia’s newest moving ballad, “Free Me,” will benefit #endHIV with 100% of its proceeds set to fund the production of the aforementioned vaccine.
Guests at the event enjoyed the “HornetStinger,” a drink that has revived the traditional Italian Aperol Spritz. Hornet has been serving Aperol at many of their events, reminding the gay community why it’s such a timeless classic and should always be behind the bar.
The event previewed Sia’s captivating music video, directed by Blake Martin, produced by Kimberly Stuckwisch and executive produced by Ian Blair with Diktator. Narrated by Oscar-winning actress Julianne Moore, Zoe Saldana plays an expecting mother who finds out she is HIV-positive. Saldana’s brave performance puts a human face on the reality that many women face in the global HIV/AIDS epidemic. The video follows Saldana’s character and her range of emotions, illustrated by a touching dance sequence choreographed by Ryan Heffington.
“The HIV/AIDS epidemic is one that can affect anyone, particularly child-bearing women around the globe,” says Sia. “I’ve proudly joined forces with the Abzyme Research Foundation and the #endHIV Campaign for the release of my song, ‘Free Me,’ to help raise funds and awareness for a potential breakthrough cure of the epidemic.”
Details on the #endHIV campaign:
The proceeds from “Free Me” will go directly to the #endHIV Campaign, where funds will be used to advance a new potential HIV/AIDS cure to human clinical trials.
The #endHIV Campaign is a project of the Abzyme Research Foundation, a nonprofit organization founded in 2011 to harness the technology already developed to bring an HIV vaccine to human trials, and ultimately to patients.
100% of all donations will fund the production of the vaccine to the FDA’s exacting standards. This step is the #endHIV Campaign’s most expensive obstacle to obtaining permission to advance to human trials from the FDA.
The development of an HIV vaccine is still the most promising intervention to significantly reduce the prevalence of HIV/AIDS and save lives.
What did you think of EndHIV’s video release party? Have you listened to Sia’s new track “Free Me”? Let us know by commenting below!