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STUDY: What Gaymers Actually Want From Video Games
In 2009, Paul Novak took the premise of Rockwood’s survey and expanded it to include over 7000 participants, completing a questionnaire covering questions about content, gaming techniques and so forth. The survey was a success but Nowak didn’t publish his results in an academic journal (like Rockwood) because potentially publishers deemed it “not important enough.”
Luckily, Nowak took his study back from the academics and published the results along with tips and guidelines on how developers can better represent that gay community in his book: Gaymers: The Difference a ‘Y’ Makes.
Here’s what Nowak’s work revealed about the average gaymer:
Gaymers Prefer Role Playing Games
From Final Fantasy to Fallout, gaymers all around chose RPGs as their preferred game genre. The long hours of grinding for that perfect armor and the chance to play as someone else in a fantastic and different universe seem to be a spell that not even a Ribbon Amulet can make you immune to.
Gaymers are Explorers/Achievers
Anybody who has played an RPG knows that a compelling story and an interesting, unfolding universe are the best parts of the game. Gaymers MUST look through every nook and cranny to find that hidden ever elusive — but so worth it — easter egg or hard-to-find item. They’ll also go through the most tedious of side-quests to get a feather that will give you a bottle for that new sword or magical armor.
Gaymers are Hardcore
Male gaymers spend approximately three to four hours per day gaming whereas female gaymers spend around two hours per day. That might not sound like a lot, but both do so at least five days per week. When you total in the average years spent gaming — eleven or more years was the most popular answer — that’s over 12,000 hours spent in front of a video screen.
Gaymers Want a Good Plot Above All
There are various things that will draw in a Gaymer. While avatar customization and the genre of a specific game rank high on the list, nothing compares to a good story and an intriguing plot. If the story is good, most gaymers will brave the clunky controls and battle system.
Gaymers Want Quality Homosexual Content in Their Games
Gaymers feel that homosexual content is important and would gladly boost up the sales of any given title if such content is handled in a good way. Gaymers don’t want title after title churned out just to fill a space in the market. Representation matters, after all — why should straight people get to identify with characters all the time?
Previously Published January 10, 2016.
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