California Is Trying to Make the ‘Sushi Donut’ Happen
California, much like New York, is a state where even food itself is expected to be on-trend. We most likely have these two states alone to thank for kale, açai bowls and poke appearing just about everywhere, not to mention wacky creations like cronuts, sushi burritos and the ramen burger. But it’s now official: The latest food trend to emerge from the Golden State is the sushi donut.
Two Cali-based restaurants are serving up this brand-new creation.
Project Poke — located in Fountain Valley, a city in Orange County not far from Disneyland — takes a ring of rice and injects either avocado mousse, crab mousse or tuna mousse into it, before delicately layering sashimi, avocado, radish and/or sesame seeds on top. It’s then served on top of a seaweed square. And the four-inch snacks are sold for only $4.50 each!
The finished result is often a colorful masterpiece, though we’ll let you decide whether it’s appetizing.
“A lot of people were doing a sushi bagel version without fish,” Project Poke’s Andy Nguyen tells Us. “We kept seeing things online that were kind of bare: rice, sesame seeds and avocado. I thought we could do a real sushi doughnut.” Nguyen reportedly worked on the idea for around eight months before he began to sell them.
Since last month, Project Poke claims it has had about 100 customers lined up for sushi donuts before the shop even opens. “We’re just trying to soak it in right now because it’s been pretty surreal to see it happen,” Nguyen says.
As Los Angeles magazine points out, another local California brand is also turning out sushi donuts. With its rather straightforward name, California Sushi Donuts — which doesn’t have a permanent storefront just yet but sells its creations at pop-up events around town, like 626 Night Market — also serves up the newly trendy foodstuff.