Coca-Cola took a homophobic Brazilian expression often used to call people gay — “That Coke is a Fanta” — and turned it into an empowering symbol of Pride
The LGBTQ community, including the young identity-fluid and queer people previously not catered to by marketers, is “the $1 trillion blind spot”
The new Dove ad, titled Dear Future Dads, features real fathers from around the world discussing paternity leave, including gay dads Marion and Carl
We’re totally here for this ad campaign featuring sexy Adonis-like hunks as mermen — our favorite frozen fish commercial by far
This Bench/ gay ad from Filipino is basically like ‘Call Me By Your Name,’ except it’s Filipino, two-minutes long and there’s no peach
Set to a cover of the 1988 INXS song “Never Tear Us Apart,” the ad features footage of gay weddings shot on iPhones
A new international Suitsupply ad campaign is causing quite a stir amongst anti-gay haters for featuring two men kissing
So that you’re prepared at brunch, we’ve got info on Super Bowl Sunday, a petition concerning Amazon and, of course, our Whackjob of the Week
Less than 50% of Generation Z identifies as heterosexual, according to a new study, which has serious ramifications for advertisers trying to reach them
Get ready for Sunday’s big game with our countdown of the top 5 best gay Super Bowl commercials. They’re funny, sexy, heartwarming and unexpected
With this 2018 Diet Coke makeover, the cans themselves are getting an “upgrade” and you’re getting four new flavors you never knew you wanted
Breaking news for advertisers hoping to win the loyalty of LGBTQ customers and our coveted “pink dollars” …
Advertising is about relating to consumers. When we see advertisers use certain videos and images, it’s meant to make us feel like their products are meant specifically for us. We often look to advertisers for a representation of the world at large. Whether we realize it or not, ads have the power to shape our understanding of societal trends over time.
When we see more companies incorporate the LGBTQ community in mainstream advertisements, it can have profound implications in the real world. American companies are beginning to recognize that consumers are more accepting of the gay community than ever before. That trend shows no signs of slowing. Millennials and younger audiences are even more accepting of the LGBTQ community. In addition to reaching out to LGBTQ consumers, companies understand that it’s in their best interest to show the public that they are on the right side of history.
We’ve seen so many high-profile advertisements featuring LGBTQ individuals and families over the last few years including an ad for Hilton Hotels that featured a same-sex couple in bed, and an Absolut Vodka ad starring a transgender actress. While not all of these gay advertisements are perfect, introducing new audiences to the LGBTQ community is always a step in the right direction.