The new KLM Airlines Pride ad showed three rainbow seatbelts representing gay and straight relationships — unfortunately, it didn’t land with its audience
Heineken’s new ‘Worlds Apart’ ad pairs off people who think they have nothing in common — including a transphobe and a transgender woman
Ride-sharing app Uber recently released a cute gay-friendly ad, but don’t let it distract you from the company’s history of harmful behavior
Many major corporations court a queer audience with inclusive marketing campaigns while quietly supporting an anti-LGBTQ agenda behind the scenes
Kendall Jenner just unveiled a new Pepsi ad with protest-themed imagery, and Twitter users are dragging the hell out of it
The new ad campaign of Swedish railway carrier is called Whoever. Wherever and is about the journey of a transgender passenger.
The Brawny Man, that classic ultra-manly paper towel mascot, is turning into a woman this month, and she’s totally giving us a lesbian vibe
Coca-Cola’s new global campaign shows a gay kid lusting after a shredded pool boy, but he’s not the only one thirsty for the hunk
Facebook has stopped running a homophobic religious ad advising queer users to pray the gay away. But why was it up in the first place?
Grace Slick of Jefferson Airplane let Chick-Fil-A use her song in a commercial. Then she gave the proceeds to Lambda Legal. Like Robin Hood but gayer.
To our pleasant surprise, ads at this year’s Super Bowl were surprisingly woke, commenting on many hot button topics. Here are eight of our favorites.
A Valentine’s Day ad for Hallmark features a real gay couple whose marriage proposal video went viral on YouTube in 2013.
Advertising is about relating to consumers. When we see advertisers use certain videos and images, it’s meant to make us feel like their products are meant specifically for us. We often look to advertisers for a representation of the world at large. Whether we realize it or not, ads have the power to shape our understanding of societal trends over time.
When we see more companies incorporate the LGBTQ community in mainstream advertisements, it can have profound implications in the real world. American companies are beginning to recognize that consumers are more accepting of the gay community than ever before. That trend shows no signs of slowing. Millennials and younger audiences are even more accepting of the LGBTQ community. In addition to reaching out to LGBTQ consumers, companies understand that it’s in their best interest to show the public that they are on the right side of history.
We’ve seen so many high-profile advertisements featuring LGBTQ individuals and families over the last few years including an ad for Hilton Hotels that featured a same-sex couple in bed, and an Absolut Vodka ad starring a transgender actress. While not all of these gay advertisements are perfect, introducing new audiences to the LGBTQ community is always a step in the right direction.