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Gay Advertising Is the New Normal - Unicorn Booty

Advertising is about relating to consumers. When we see advertisers use certain videos and images, it’s meant to make us feel like their products are meant specifically for us. We often look to advertisers for a representation of the world at large. Whether we realize it or not, ads have the power to shape our understanding of societal trends over time. When we see more companies incorporate the LGBTQ community in mainstream advertisements, it can have profound implications in the real world. American companies are beginning to recognize that consumers are more accepting of the gay community than ever before. That trend shows no signs of slowing. Millennials and younger audiences are even more accepting of the LGBTQ community. In addition to reaching out to LGBTQ consumers, companies understand that it’s in their best interest to show the public that they are on the right side of history. We’ve seen so many high-profile advertisements featuring LGBTQ individuals and families over the last few years including an ad for Hilton Hotels that featured a same-sex couple in bed, and an Absolut Vodka ad starring a transgender actress. While not all of these gay advertisements are perfect, introducing new audiences to the LGBTQ community is always a step in the right direction.
Editors' Picks
#TBT: Remember When Grace Slick Took Chick-fil-A’s Money and Gave It to LGBTQ Causes?

Slick let the chicken franchise use her song in a commercial, then gave the proceeds to Lambda Legal

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Celebrities
Hugh Jackman and Ryan Reynolds Are ‘Feuding,’ and It’s Hilarious (Video)

The feud itself is years old, and apparently it’s very much still underway

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Culture
If You’re Super Angry About This New Gillette Commercial, You’re Officially Part of the Problem

The commercial has ginned up the ire of right-wing conservatives, a few right-wing former celebrities and men’s rights activists

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Editors' Picks
‘No Gays Allowed’ Billboard in Times Square Calls Out an Insidious Hate Group You’ve Never Heard Of

Commissioned by LGBTQ advocacy group Citizens for Transparency, the billboard draws attention to Christian legal group ADF

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Business
This Coca-Cola Campaign Turned Brazilian Homophobia Into a Symbol of Pride (Video)

Coca-Cola took a homophobic Brazilian expression often used to call people gay — “That Coke is a Fanta” — and turned it into an empowering symbol of Pride

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Business
LGBTQs Are a $1 Trillion Opportunity for Companies, Says Brand-New Study

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Culture
Just in Time for Father’s Day, This New Dove Ad Fights for All Dads to Have Paid Paternity Leave

The new Dove ad, titled Dear Future Dads, features real fathers from around the world discussing paternity leave, including gay dads Marion and Carl

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Business
This New Ad Campaign by Gorton’s Seafood Is a Progressive Move in a Very Heteronormative Industry

We’re totally here for this ad campaign featuring sexy Adonis-like hunks as mermen — our favorite frozen fish commercial by far

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Business
An Adorable Filipino Ad Shows Gender Doesn’t Matter When It Comes to Fragrances or Love

This Bench/ gay ad from Filipino is basically like ‘Call Me By Your Name,’ except it’s Filipino, two-minutes long and there’s no peach

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Business
You’ll Get Misty Over Apple’s New Ad Supporting Same-Sex Marriage in Australia

Set to a cover of the 1988 INXS song “Never Tear Us Apart,” the ad features footage of gay weddings shot on iPhones

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