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Vibrator Company Forced to Pay Millions for Secretly Collecting Users’ Sexual Data Business

Vibrator Company Forced to Pay Millions for Secretly Collecting Users’ Sexual Data

Written by Daniel Villarreal on March 15, 2017
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The Standard Innovation corporation, the company behind the We-Vibe brand of vibrators, has agreed pay a $3.75 million settlement after customers discovered that their vibrators were secretly collecting and transmitting sensitive personal information about how often they used their devices, their preferred intensity settings and vaginal temperatures.

Standard Innovation’s We-Vibe Classic and Rave devices, two form-fitting vaginal vibrators that can be controlled by a Bluetooth-enabled smartphone app, transmitted user data back to the company for product improvement purposes. However, they did so without their users’ consent which caused two users to come forward and file a class-action lawsuit.

The company states that no user information was compromised and decided to settle out of court, agreeing to pay $10,000 to each customer listed in the class-action lawsuit and $199 to anyone who had previously purchased the vibrators; the company also denies any allegations of wrongdoing and liability.

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