Kodak, Understanding, commercial, ad, video, coming out, son, father

VIDEO: Dad Outs Son to Entire Family in ‘Touching’ Kodak Commercial

Kodak recently released a touching, tear-jerking short film called “Understanding” about a closeted high school kid who has to face his father after he gets caught kissing his boyfriend. It’s beautifully shot and emotionally moving, but it has a kinda messed-up ending.

First, the dad snoops through the son’s bedroom to find proof of his son’s homosexuality, goes through his drawers and then steals a private photograph. Then, to show that he’s totally okay with the gay thing, he basically outs the kid to his entire family by giving him a framed picture of the enlarged private photo of his son and his boyfriend. What the shit is that?!??

Maybe dad’s trying to teach the son that there’s nothing to be ashamed of in front of family, but coming out should really be the teenager’s choice rather than the dad’s. After the commercial ends, what if grandma and grandpa start yapping on about how they’re “Okay with that lifestyle even though it’s unnatural and a sin”? What if grandma and grandpa don’t know what the hell is going on, and the teenager is forced to say, “Ohhhh, yeah, that’s a picture of my… friend,” just to avoid making dad’s awkward outing even worse? What if dad told grandma and grandpa before the birthday party even happened, committing the dual sin of outing his son and denying him a coming-out experience.

Christ, dad. Join PFLAG. Get a clue! Either way you slice it, it’s messed-up. We don’t tolerate outing LGBTQ kids in real life. Why should we celebrate it in a commercial?

Yes, yes… we’re slightly jesting. If taken entirely as a fictional short-film, it’s very nice. Just don’t imitate it in reality — alright, parents?