Why Does Kanye West Wanna Hump Taylor Swift So Badly?!

Kanye West has a new album out, The Life of Pablo. Despite numerous delays and countless name-changes, the album was supposed to be a triumphant return from one of our most envelope-pushing mega-stars.

West was even audacious enough to debut the album at a Tidal-sponsored, Madison Square Garden gig. But any praise for his new project was quickly obscured by an instantly infamous line about Taylor Swift in new song, “Famous.”

The incriminating line goes, “I feel like me and Taylor might still have sex / Why? I made that bitch famous.” Unsurprisingly, the lyric immediately caused a firestorm of controversy. And it has once again deeply entwined these two artists into an ugly, unnecessary spat.

West and Swift, of course, have a history of bad blood; who could forget when he notoriously stormed the stage during her acceptance speech at the 2009 Video Music Awards?

That moment perfectly crystallized two separate notions that had been gaining momentum: 1) that West, despite his musical brilliance, was an asshole; and that 2) Swift was America’s sweetheart. West’s award-show-temper-tantrums had previously been tossed aside as inglorious boasting, but this time he had crossed a line; even President Obama weighed in, calling West a “jackass.”

From that point on, West’s and Swift’s stories were forever interwoven. Swift, for her part, has seemed to put the incident behind her, even going so far as to present West with the Michael Jackson Video Vanguard Award at the 2015 Video Music Awards. But West can’t seem to let go, and this new diss has reopened old wounds.

Exacerbating the controversy is West’s half-assed excuses-as-explanations.  He should have stuck to his guns and defended his art; he attempted this with his first responsive tweet to the brouhaha, stating, “First thing is I’m an artist and as an artist I will express how I feel with no censorship.” But the effect was diluted with subsequent tweets that either put the blame on Swift (saying she gave her blessing to the lyric) or tried to turn the controversy into a semantics game (explaining that “Bitch is an endearing term in hip hop like the word Nigga”).

I did not diss Taylor Swift and I’ve never dissed her…

— KANYE WEST (@kanyewest) February 12, 2016

First thing is I’m an artist and as an artist I will express how I feel with no censorship

— KANYE WEST (@kanyewest) February 12, 2016

2nd thing I asked my wife for her blessings and she was cool with it

— KANYE WEST (@kanyewest) February 12, 2016

3rd thing I called Taylor and had a hour long convo with her about the line and she thought it was funny and gave her blessings

— KANYE WEST (@kanyewest) February 12, 2016

4th Bitch is an endearing term in hip hop like the word Nigga

— KANYE WEST (@kanyewest) February 12, 2016

5th thing I’m not even gone take credit for the idea… it’s actually something Taylor came up with …

— KANYE WEST (@kanyewest) February 12, 2016

She was having dinner with one of our friends who’s name I will keep out of this and she told him

— KANYE WEST (@kanyewest) February 12, 2016

I can’t be mad at Kanye because he made me famous! #FACTS

— KANYE WEST (@kanyewest) February 12, 2016

6th Stop trying to demonize real artist Stop trying to compromise art

— KANYE WEST (@kanyewest) February 12, 2016

Both justifications are flimsy (could you imagine West’s reaction if Swift had called him a bitch in one of her songs?!). And Swift’s camp has fired back, labeling the lyric as “misogynistic.” The whole thing reeks of desperation on West’s part.

FYI re Kanye/Taylor/”Famous” aka mom and dad broke up again

A photo posted by joncaramanica (@joncaramanica) on Feb 11, 2016 at 9:37pm PST

And what’s ironic is that West, for all his desires to be taken seriously as an artist, truly thrives on controversy. Like Madonna in the ‘80s, half the fun of watching West’s career unfold is wondering what he’ll say or do next. However, West seems strangely obsessed with Swift for some reason. He’s annoyed with the public’s constant preoccupation of his VMA-moment with Swift (even calling MTV out in his Video Vanguard acceptance speech for repeatedly airing the scene), yet he’s the one fanning the flames here.

Some of this must be jealously on West’s part. After their 2009 VMA meeting, West’s career has largely been eclipsed by Swift’s.

West’s career is by no means in critical danger — he still has platinum albums and top forty hits — but he cannot hold a candle to the zillions of albums and the four number-one singles Swift has had since then.

Therefore, West is trying to claim ownership on Swift’s success by attributing her accomplishments with their VMA debacle. But this is misguided. Swift’s career was already ascending before she had the misfortune of meeting West. Instead, West’s lyric reduces him to a mean-spirited douchebag, once again.

The fracas surrounding West’s lyric comes before the song’s musical merits can be fully discussed (”Famous” is not currently available to purchase or stream). Given West’s alchemist way with words, the song should be another impressive piece in an already overflowing collection of songs. And with Rihanna providing guest vocals, the song even has the potential to be a hit single.

But, unfortunately, the song’s future success will always be overshadowed by this strange, never-ending saga between two of music’s most notable performers.

There’s an old saying that there’s no such thing as bad publicity. But in West’s case, his endless obsession with Swift has become tiresome and boring. Here’s hoping his new album has another trick up its sleeve.