American country singer and marijuana legalization activist Willie Nelson is coming out with his own specialty blend of gourmet weed called “Willie’s Reserve.” He plans to sell it in his own chain of stores in the legalized weed states of Oregon, Washington, Colorado, and Alaska. Makes sense. Paul Newman has his own brand of salad dressing, Sofia Coppola has her own brand of canned wine, so why shouldn’t Nelson has his own brand of weed?
The Daily Beast interviewed Michael Bowman, the spokesperson behind Nelson’s yet-to-be-launched brand. Here’s what he revealed:
“Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants (Willie’s Reserve) to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.
Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.
There will be our own (strands), and then there will be opportunities for other growers(’ strands), who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.”
Bowman said the stores will also sell other ethically grown marijuana and hemp supplies.
Maybe Nelson will name his blends after his old albums, so you can smoke on some Electric Horseman, Honeysuckle Rose, or Stardust. And maybe other pro-pot celebrities will come out with their own blends like Rihanna’s Raspberry Kush or Snoop Dogg’s Maui Bow-Wowie!
But before you get all excited about toking on Willie’s thin white joints, you should remember that even in states like Colorado, you’re not allowed to smoke weed outside or to transport it out of state. That means that anyone who wants to enjoy our totally-imaginary blend of John Denver “Rocky Mountain High” weed, will literally have to visit the Rockies to do so.
Also, current U.S. drug and banking policies prohibit the purchase of drugs via credit card, which will limit the earning potential of Nelson’s venture, at least until the feds sort out the law and allow green to flow freely above the fruited plain.