Zales dropped its marriage equality Love and Pride jewelry collection due to weak sales, but homophobic moms are taking credit for it.
A while ago, Zales ran an ad featuring a lesbian couple getting married. The company also debuted a Love and Pride jewelry collection celebrating marriage equality.
Predictably, homophobes were furious. One anti-LGBTQ organization, One Million Moms (who have way less than a million members), threatened a boycott to punish the company.
So it should come as no surprise that homophobes are celebrating the end of the Love and Pride collection. The Moms claim their boycott is responsible.
The Indeterminate Number of Moms frequently launch boycotts for dumb, anti-gay reasons. They’re generally pretty unsuccessful. One of their more recent campaigns is to boycott the live-action Beauty and the Beast, and we all know how that turned out.
The reality is that the Love and Pride collection just wasn’t selling, according to a spokesperson from Zales. It’s not hard to imagine why — the designs aren’t very attractive. So if anybody killed the campaign via boycott, it wasn’t the homophobes — it was the gays.