hornet kantar study queer people teaser

LGBTQ People Are the $1 Trillion Blind Spot, This New Hornet Study Finds

For years many top brands have believed the population of “Q+” or queer people, those who lay somewhere on an increasingly fluid LGBTQ spectrum, is too small to provide a worthwhile return on their investment. But they’d be wrong. A rigorous study by Hornet and Kantar — the world’s premier gay social network and the world’s leading research and data consultancy group — has unearthed truly impactful results affecting…

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