A Group of Beard-Lovers Just Raised Over $300,000 With This Sexy Merman Calendar

It’s a truth universally acknowledged that everyone loves The Little Mermaid. (Shut up! It’s true!) So it’s hardly surprising that the 30 male members of the Newfoundland & Labrador Beard and Mustache Club raised over $300,000 for mental health through their calendar of furry-faced dudes dressed as mermaids (or should we say, mermen?). The 2018 merman calendar served some serious fish with a sassy side of sexiness — yes, please.

The Canadian club — which is open to people of all genders, by the way — was founded in January 2017 primarily to “promote a positive image for facial hair, and to create a community for facial hair growers [and] enthusiasts.”

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Last year, they created a 2018 calendar to raise funds for Spirit Horse NL, a Canada-based group that provides mental health support through therapeutic interaction with horses. While that may sound like a haywire or unstable approach to mental health (see what we did there?), horses are empathetic creatures that respond directly to their riders’ emotions. As such, caring for and riding a horse can help traumatized people learn about boundaries, communication, trust and overcoming fears.