LEGO’s ‘Everyone Is Awesome’ Pride Set Has Proven That Everyone Is Not So Awesome
Upon revealing the exclusive “Everyone Is Awesome” LEGO Pride set on Twitter last month, the news immediately went viral.
— LEGO (@LEGO_Group) May 20, 2021
“We’re super excited to reveal our new set — LEGO Everyone is Awesome! Because we celebrate every LEGO builder,” the brand wrote.
With nearly a whopping 40K likes (the majority of LEGO’s tweets garner somewhere between 200 and 3K, usually), the “Everyone Is Awesome” LEGO Pride set was met with delight from all over the world. Over 20K people discussed the announcement. The set, featuring over 300 pieces and including the 11 colors of the Progress Pride Flag, celebrates diversity, inclusivity and the LGBTQ+ community.
According to Talkwalker data, the response on social media to the “Everyone Is Awesome” launch was highly positive.
And you know what that means: Conservatives. Were. So. Mad.
In fact, conservatives were so mad that one Fox News host went as far as to say the new LEGO Pride set completely went against Martin Luther King Jr.’s dream for America. Which is funny, because as we all know, the top priority of every single right-winger in this country is what Martin Luther King Jr. would have wanted.
Fox News’ Will Cain went on to say: “This separation into color-coding, living up to every stereotype from hairstyle to skin colour, looks like it could have been designed by [former Ku Klux Klan grand wizard] David Duke.”
Why, Will, do you personally know something about David Duke’s taste in design? This absurd outrage over a set of LEGOs is what I would call … snowflake behavior.
LEGO has notably worked with LGBTQ+ organizations to build a better workplace community for its queer employees and allies. The brand has partnered with groups like Workplace Pride, Stonewall and Open for Business to ensure all its employees are supported. You can read more about this work specifically here.