This Month, Raise Money for a Great LGBTQ Cause by Talking About Anal Sex
Leading lubricant brand #LubeLife wants you to talk about anal sex.
In honor of Pride month, the brand has partnered up with Campus Pride, a nonprofit aimed at creating safer college spaces for LGBTQ+ students by developing the necessary resources, programs and services to celebrate sex-positivity and safety.
The premise of this campaign is simple. From May 27 to June 30, every time someone (18 or over) posts about anal sex positivity on the #LubeLife website, the brand will donate $5 to Campus Pride. In addition, the brand will also be donating 15% of sales of its two anal sex lubricants to support Campus Pride.
Stigmas around sex, and especially anal sex, are regressive and dangerous. With this month’s initiative, #LubeLife is opening the conversation in a fun and positive way, and encouraging queer adults around the country to join in.
One commenter posted: “I love this! Anal sex should not be stigmatized and I support this campaign. Great job #Lubelife.” Another wrote: “I wish more companies will talk about anal sex. Thank you LubeLife!”
Here’s where you can post a comment to contribute to the campaign — as anonymously as you’d like.
Shane Windmeyer, Executive Director of Campus Pride, stated, “Sex is a part of life and we must talk about it. Every dollar raised will be put towards our sexual health awareness programs and stigma reduction for queer young adult leaders. We are thrilled to be working with #LubeLife to share a positive message around practicing responsible, consensual sex and we love the way they are really stepping up to support our cause, our community and our organization.”
#LubeLife is the number one selling lubricant brand on Amazon, offering both water-based and silicone-based personal lubricants.