The feud itself is years old, and apparently it’s very much still underway
LGBT ads
If You’re Super Angry About This New Gillette Commercial, You’re Officially Part of the Problem
The commercial has ginned up the ire of right-wing conservatives, a few right-wing former celebrities and men’s rights activists
‘No Gays Allowed’ Billboard in Times Square Calls Out an Insidious Hate Group You’ve Never Heard Of
Commissioned by LGBTQ advocacy group Citizens for Transparency, the billboard draws attention to Christian legal group ADF
This Coca-Cola Campaign Turned Brazilian Homophobia Into a Symbol of Pride (Video)
Coca-Cola took a homophobic Brazilian expression often used to call people gay — “That Coke is a Fanta” — and turned it into an empowering symbol of Pride
LGBTQs Are a $1 Trillion Opportunity for Companies, Says Brand-New Study
The LGBTQ community, including the young identity-fluid and queer people previously not catered to by marketers, is “the $1 trillion blind spot”
Just in Time for Father’s Day, This New Dove Ad Fights for All Dads to Have Paid Paternity Leave
The new Dove ad, titled Dear Future Dads, features real fathers from around the world discussing paternity leave, including gay dads Marion and Carl
This New Ad Campaign by Gorton’s Seafood Is a Progressive Move in a Very Heteronormative Industry
We’re totally here for this ad campaign featuring sexy Adonis-like hunks as mermen — our favorite frozen fish commercial by far
An Adorable Filipino Ad Shows Gender Doesn’t Matter When It Comes to Fragrances or Love
This Bench/ gay ad from Filipino is basically like ‘Call Me By Your Name,’ except it’s Filipino, two-minutes long and there’s no peach
You’ll Get Misty Over Apple’s New Ad Supporting Same-Sex Marriage in Australia
Set to a cover of the 1988 INXS song “Never Tear Us Apart,” the ad features footage of gay weddings shot on iPhones
Suitsupply Ad Featuring Kissing Gay Couple Spawns Homophobic Backlash From Haters
A new international Suitsupply ad campaign is causing quite a stir amongst anti-gay haters for featuring two men kissing
Don’t Be Dumb at Brunch: Super Bowl Sunday, Amazon Under Pressure, a Prince to the Rescue
So that you’re prepared at brunch, we’ve got info on Super Bowl Sunday, a petition concerning Amazon and, of course, our Whackjob of the Week
Take Note, Advertisers: Most of Generation Z Doesn’t Identify as Straight
Less than 50% of Generation Z identifies as heterosexual, according to a new study, which has serious ramifications for advertisers trying to reach them
Advertising is about relating to consumers. When we see advertisers use certain videos and images, it’s meant to make us feel like their products are meant specifically for us. We often look to advertisers for a representation of the world at large. Whether we realize it or not, ads have the power to shape our understanding of societal trends over time.
When we see more companies incorporate the LGBTQ community in mainstream advertisements, it can have profound implications in the real world. American companies are beginning to recognize that consumers are more accepting of the gay community than ever before. That trend shows no signs of slowing. Millennials and younger audiences are even more accepting of the LGBTQ community. In addition to reaching out to LGBTQ consumers, companies understand that it’s in their best interest to show the public that they are on the right side of history.
We’ve seen so many high-profile advertisements featuring LGBTQ individuals and families over the last few years including an ad for Hilton Hotels that featured a same-sex couple in bed, and an Absolut Vodka ad starring a transgender actress. While not all of these gay advertisements are perfect, introducing new audiences to the LGBTQ community is always a step in the right direction.