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Ehud Arye Laniado lived quite a life. A dual national of Belgium and Israel, he was a diamond trader, and if that doesn’t sound like something out of a James Bond film, I don’t know what does. Unfortunately, though, he passed away on March 2 at only 65, allegedly following complications from a penis enlargement procedure in Paris.
A Belgian newspaper and Laniado’s company, Omega Diamonds, both confirmed his death, which took place in an unnamed private clinic. It’s been reported that he experienced a massive heart attack immediately after having an “unknown substance” injected into his penis. What a way to go.
Laniado was also known as the guy who once sold the Blue Moon of Josephine, understood to be the world’s most expensive diamond. (He sold it for nearly $50 million.) And he owned the most expensive penthouse in Monaco, worth around $40 million, according to one outlet.
But according to a friend of Laniado’s who spoke to the Belgian newspaper, he was an image-obsessed man. He “always focused on his appearance and how others perceived him,” says the friend, who also mentioned that he constantly checked his own bank account balance.
While we aren’t clear on the type of penis enlargement procedure Laniado was undergoing, in July 2017 a healthy 30-year-old guy also died on the operating table during an “autologous fat transfer,” a procedure in which fat is liposuctioned from one part of the body and then injected elsewhere (in this case, his penis, to increase its length and girth).
The vast majority of penis enlargement methods are bunk, and many are also dangerous. That includes injecting your penis with stem cells, as well as this African bishop who says he can enlarge a guy’s penis with his hands. Come on, people.
An estimated 8,400 people have penis enlargement surgeries every year, and while death from the procedures is rare, the American Urological Association says the surgeries have “not been shown to be safe or efficacious.”
At the time of Laniado’s death, both he and his business partner stood accused of shady business practices, including lying about the provenance of diamonds his company had imported from Africa. They allegedly owed nearly €5 billion in unpaid taxes and were expected to appear in court next week.
Laniado’s body will reportedly be sent back home to Israel.