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It was late last year when we got a first glimpse at the live-action rodent who will be the star of the upcoming Sonic the Hedgehog movie. And, oh, what a hubbub that caused. The first movie poster, which featured the titular video game character crouching and in shadow, was lambasted online because people thought his legs looked too … sexy. (Seriously.)
Well, now we’ve gotten another (more well-lit) look at our Sonic the Hedgehog movie protagonist, and people aren’t any less upset. Some are even comparing the speedy blue hedgehog to another recent blue disaster of film CGI, Will Smith’s The Genie from Disney’s upcoming live-action Aladdin remake.
We got our first real look at the Sonic the Hedgehog movie this week due to a branding deck for the film (accidentally?) being leaked by an advertising agency. And in addition to a first look at the computer-generated character, we got some insight into his character as well.
Sonic’s “Brand Personality” should be “Irreverent and sarcastic, heroic and adventurous, confident and competitive, chill and likable [and] mischievous but not malicious,” according to the branding deck — “a new modern take on the brand without abandoning its core essence.”
Most people who aren’t fans of this new Sonic the Hedgehog movie teaser think it’s weird how human he looks. Others are just pissed that he no longer has realistic gloves. And still others are upset that one of Sonic’s most clockable character features — his shoes — have been turned into a Nike product placement opp. (Though, in fairness, Sonic’s shoes only have the Nike logo in what appears to be non-official images.)
Other than the main character design, we aren’t able to gather too much from the Sonic the Hedgehog movie branding deck. We can, however, confirm that those gold rings he loves to collect — the objective of all the Sonic the Hedgehog games — appear to still play a part.